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Marketing

AI-Powered Digital Marketing Strategies

Leverage AI tools to supercharge content creation, targeting, and campaign performance.

4.5 ★★★★½ (4 ratings)
9 lessons
18h
Beginner level
Certificate included
Mobile accessible
Rachel Green Created by Rachel Green
Last Updated: August 15, 2026
AI-Powered Digital Marketing Strategies
Preview this course

What You'll Learn

AI in the Marketing Funnel
Content & Creative
Optimisation & Analytics

Requirements

  • No prior experience required — suitable for beginner level learners
  • A computer or laptop with internet access
  • Willingness to learn and practise the concepts covered

Description

Practical strategies for using AI across the marketing funnel — from ideation to optimisation.

Learn how to use AI copywriting tools, predictive analytics, and personalisation engines to grow campaigns faster.

Includes hands-on exercises building AI-assisted content calendars and ad creative.

Frequently Asked Questions

Which AI marketing tools are covered?

ChatGPT, image generation tools, and analytics platforms commonly used by marketing teams.

Is prior marketing experience required?

Basic familiarity with digital marketing concepts is helpful but not required.

3 Sections 9 Lessons 1h 12m total length
AI in the Marketing Funnel
3 lessons
Where AI Fits in Marketing 06:00 Preview
AI-Generated Content at Scale 09:00
Personalisation & Targeting 08:00
Content & Creative
3 lessons
AI Copywriting Workflows 08:00
AI Image & Video Generation 09:00
Building a Content Calendar 07:00
Optimisation & Analytics
3 lessons
Predictive Analytics for Campaigns 10:00
A/B Testing with AI Insights 08:00
Measuring ROI 07:00

Your Instructor

Rachel Green
Rachel Green
Instructor at AI Training and Events
1 Course rachel.green@aitrainingandevents.com

Student Reviews

4.5
★★★★½
Course Rating
5 ★
50%
4 ★
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3 ★
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Emily Johnson
Emily Johnson
August 2026
★★★★★

Absolutely brilliant course. The instructor explains everything so clearly and the hands-on projects made it click for me.

Fatima Al-Rashid
Fatima Al-Rashid
August 2026
★★★★☆

Very well explained and paced nicely. A couple of sections felt slightly rushed but overall excellent value.

James Okonkwo
James Okonkwo
August 2026
★★★★★

Absolutely brilliant course. The instructor explains everything so clearly and the hands-on projects made it click for me.

Ahmed Hassan
Ahmed Hassan
August 2026
★★★★☆

Very well explained and paced nicely. A couple of sections felt slightly rushed but overall excellent value.